Every project here is some combination of the same two things: an identity, and the website it runs on.

Goodtub

Identity, packaging and art direction for a food and drink brand built around a single ritual.

Daisy Rue

Naming, identity and a lookbook-led storefront for a womenswear label.

Rawda روضة

A bilingual identity and editorial system built to read equally in both scripts.

Gālo

A custom site for a reformer studio, with their Mindbody scheduler inside the page rather than behind a link.

Seraya

A Shopify theme built rather than bought, and a new set of visuals to fill it, for a house of fragrance and hair care.

Secret Scenta

Identity and a storefront for a home fragrance house that sells the diffuser and the scent together.

Starsmen

An identity for the interiors arm spun out of a heritage contracting company: a new name with an old one behind it.

ZeaHire

A brand and a product surface for a hiring platform that puts the shortlist first.

Corner Club

Identity, signage and a storefront for a neighbourhood coffee shop.

Grin Club

Naming, identity and packaging for a mineral toothpaste that behaves like a beauty brand.