Daisy Rue
Naming, identity and a lookbook-led storefront for a womenswear label.
- Naming
- Brand Design
- Web Design
- Next.js
- Sanity CMS
Working with Daisy Rue, we built the brand and the surface it lives on.
The first fortnight went on narrowing rather than producing — what the thing is for, who has to maintain it, and which of the obvious ideas were only obvious. Everything after that was faster for it, and the parts we cut never got far enough to be expensive.
Related Work
Rawda روضة
A bilingual identity and editorial system built to read equally in both scripts.
Gālo
A custom site for a reformer studio, with their Mindbody scheduler inside the page rather than behind a link.
Seraya
A Shopify theme built rather than bought, and a new set of visuals to fill it, for a house of fragrance and hair care.