Grin Club
Naming, identity and packaging for a mineral toothpaste that behaves like a beauty brand.
- Brand Design
- Naming
- Packaging
- Figma
Working with Grin Club, we built the brand.
The first fortnight went on narrowing rather than producing — what the thing is for, who has to maintain it, and which of the obvious ideas were only obvious. Everything after that was faster for it, and the parts we cut never got far enough to be expensive.
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