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Goodtub

Identity, packaging and art direction for a food and drink brand built around a single ritual.

  • Brand Design
  • Art Direction
  • Packaging
  • Figma
  • Adobe Illustrator
Identity, packaging and art direction for a food and drink brand built around a single ritual.

Working with Goodtub, we built the brand.

The first fortnight went on narrowing rather than producing — what the thing is for, who has to maintain it, and which of the obvious ideas were only obvious. Everything after that was faster for it, and the parts we cut never got far enough to be expensive.

Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction
Goodtub — identity, packaging and art direction

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