Seraya
A Shopify theme built rather than bought, and a new set of visuals to fill it, for a house of fragrance and hair care.
- Web Design
- Ecommerce
- Art Direction
- Shopify
- Figma

Working with Seraya, we built the brand and the surface it lives on.
The theme is ours rather than one bought and dressed, which is the only reason the pages read as the brand instead of as Shopify. The visuals were made alongside it rather than sourced after, so nothing had to be laid out around pictures that did not exist yet.















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