Starsmen
An identity for the interiors arm spun out of a heritage contracting company: a new name with an old one behind it.
- Brand Design
- Art Direction
- Editorial
- Adobe Illustrator
- Figma

Working with Starsmen, we built the brand.
The parent has been building in Abu Dhabi long enough that the trade knows the name. The interiors arm had none of that and could not simply borrow it — a contractor's reputation is for delivery, and this one had to read as taste. So the identity keeps the weight and leaves the machinery behind, and it had to hold on a screen as well as on paper: the site mockups are part of the brand, not a build that came after.










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